Sunday, February 13, 2011

Warmer weather helps sell more Grand Strand real estate

HORRY COUNTY, SC (WMBF) - With warmer temperatures just weeks away for the Grand Strand, several others parts of the country will remain frost-bitten with record low temperatures.
"Spring gets here in March, it doesn't hit up in Massachusetts until May," said Diane and Howard Berman of Carolina Forest. The Bermans chose to relocate to the Grand Strand after vacationing down here, they said the warmer climate became the obvious selling point.
"You come down here because it's a lot better than shoveling snow," Diane Berman added. The Myrtle Beach Area Chamber of Commerce targets snow-filled cities for it's monthly advertising campaigns. Cities like Detroit, New York, and Pittsburgh are often filled with ads for the Grand Strand.
"What better way to get people interested, exposed to Myrtle Beach than to hit them when they're stuck at home and have to look at shoveling?" said Scott Schult, Vice President of Marketing for the Chamber of Commerce.
Real Estate agents can also see a boost.
"Look out on the road today, see how many people have dumped New Jersey and Maryland to be here in a better climate." Richard McHuguh of Shore Way Realty said on Thursday. McHugh reports more phone calls and interested clients as a result of a bitterly cold winter in the NorthEast.

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